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Lead Systems Built for One Thing: Booked Jobs
We don’t sell traffic or “leads.”We build high-intent acquisition systems that filter out time-wasters, attract ready-to-buy customers, and turn searches into booked jobs.
FOUNDATION SYSTEM
Lead Foundation
For businesses who want clean, qualified inbound demand without wasting budget.
What this includes:
- Deep niche-specific intent mapping
- Google Search Ads setup
- Local Service Ads optimization
- Negative keyword & click-waste protection
- Call & form conversion tracking
What this is for:
- Establishing strong lead quality
- Filtering out price shoppers
- Getting consistent, relevant enquiries
GROWTH ENGINE
High-Intent Growth
For businesses ready to scale booked jobs, not just enquiries.
Everything in Foundation, plus:
- AI-enhanced bid & target optimisation
- High-intent ad messaging frameworks
- Personalized landing page experience
- Lead qualification logic & routing
- Continuous performance refinement
What this is for:
- Increasing booking rate from paid traffic
- Protecting budget as volume increases
- Turning Google Ads into a predictable channel
DOMINANCE SYSTEM
Market Dominance
For businesses who want category ownership in their service area.
Everything in Growth, plus:
- Advanced intent & call-quality analysis
- LSA ranking & review optimisation guidance
- AI-assisted performance forecasting
- Custom optimisation playbooks
- Priority strategy & execution support
What this is for:
- Maximizing LSA + Search visibility
- Improving close rates at scale
- Long-term, defensible lead flow
Frequently Asked Questions
Find quick answers to common questions about Custo.
Your Next Customer Is Searching Right Now
Let’s build a lead system — not just ads — that fills your calendar with booked jobs.